Sarah Seads

About Sarah Seads

Sarah Seads has spent nearly three decades exploring a single question: What does it take for human beings to live their best, fullest lives? Her journey—as an athlete, adventurer, kinesiologist, hypnotherapist, yoga teacher, and community leader—has been devoted to uncovering the answer.

At the center of her work lies the belief that health and human performance are not built on willpower alone. They emerge at the meeting point of body, mind, and spirit. When these dimensions align, individuals unlock reserves of strength, clarity, and resilience they never knew they had. For Sarah, fitness has always been more than physical conditioning—it is a pathway to transformation.

She is the founder of Wild Seads Coaching and the Wild Seads Academy for Advanced Human Performance (WSAAHP!), a digital campus designed to provide people from all walks of life with access to tools, teachings, and inspiration to step into their highest potential. Her work blends the rigor of Western science with the wisdom of Eastern traditions, while also drawing from the grit of ultra-endurance sport and the playfulness of nature.

Today, Sarah’s mission is as much about coherence—helping people find sustainable states of balance and clarity—as it is about athletic training. She is committed to making health practices accessible, inclusive, and fun, and to creating experiences that not only strengthen the body but awaken the spirit.

Origins of Coaching (1996–2001)

Sarah began coaching in 1996, at a time when most of her peers were still discovering their paths. Even as a young adult, she was already guiding others—friends, community members, and athletes—toward healthier, more adventurous ways of living.

From the very beginning, Sarah recognized that coaching was about far more than sets, reps, or exercise prescriptions. She saw how often people—especially women—struggled to see their own potential. Many doubted their ability to run a race, climb a mountain, or commit to a consistent practice of fitness and well-being. Sarah stepped into the role of guide, showing them that they were far more capable than they had imagined.

This passion led her to the University of Victoria, where she earned her degree in Kinesiology. Immersed in the science of human movement, exercise physiology, biomechanics, and health psychology, Sarah built a strong foundation of knowledge to complement her practical coaching. But even during these formative years, she recognized that knowledge alone was not enough. True transformation happens when science meets inspiration.

In 2001, just after graduating, Sarah took the leap that would shape the rest of her career. At just 25 years old, she founded her first company, Equilibrium Lifestyle Management. It was more than a business; it was a mission. Her goal was to provide people with the training, coaching, and experiences they needed to realize their dreams—not only physically, but mentally and emotionally as well.

Equilibrium Lifestyle Management (2001–2021)

For the next two decades, Equilibrium Lifestyle Management became a cornerstone of health and performance coaching in her community. What began as a small practice quickly grew into a multi-layered organization that touched thousands of lives.

Sarah’s approach was innovative. She offered personal training, group fitness classes, and specialized courses, but her work consistently went beyond the surface. Fitness was never an end point—it was a gateway to personal growth. When clients trained for a race, committed to a plan, or tested their endurance on the trails, they were not only strengthening their bodies; they were strengthening their identities, building confidence, and discovering resilience.

Equilibrium became widely known for creating adventure-based experiences that connected people with both personal growth and the natural world. Sarah designed and directed celebrated community trail races, including the Mind Over Mountain Adventure Race and the Perseverance Trail Run, which became annual traditions on Vancouver Island. These events were more than competitions. They fostered community connection, celebrated resilience, and highlighted the importance of preserving natural spaces. In fact, proceeds from these races often went toward environmental conservation, linking fitness directly to stewardship of the land.

Beyond local events, Sarah also guided international fitness-adventure trips, taking groups around the globe to explore health, culture, and challenge in immersive environments. From rugged mountain treks to multi-day stage races, she showed participants that true transformation often happens in the unknown—when physical challenge and self-discovery intersect.

Equilibrium also became a platform for leadership. Sarah mentored and trained other coaches, creating opportunities for them to grow professionally while expanding the reach of her business. Her company was as much a hub of learning as it was a coaching service, a place where staff and clients alike could discover their own potential.

Her leadership and impact did not go unnoticed. Sarah was recognized as Top Personal Trainer in Western Canadaby Get Out There Magazine, nominated for Top 40 Under 40, and celebrated with community choice awards for her contributions to health and fitness in the region. Yet for her, the true rewards came from seeing her clients achieve the impossible: finishing a race they never thought possible, summiting a mountain, or reclaiming health after years of struggle.

For 20 years, Equilibrium Lifestyle Management thrived, fueled by Sarah’s passion, persistence, and the belief that health is inseparable from life itself. By the time she transitioned into her next chapter in 2021, the business had created an enduring legacy of empowerment, community, and adventure that continues to inform her work today.

Adventure & Athletic Legacy

Alongside her coaching, Sarah continues to pursue her own path as an athlete and adventurer. Her philosophy has always been that a leader must live the work they teach, and so she continually challenged herself in the very arenas where she guided her clients.

Sarah became an accomplished ultra-endurance athlete, competing in grueling 100-mile ultramarathons, multi-day stage races, and adventure races that pushed the limits of body and mind. These were not simply athletic achievements but explorations of resilience. Ultra-endurance sport demands more than physical preparation—it requires mental fortitude, adaptability, and a willingness to sit with discomfort. Sarah embraced these challenges, using them as laboratories for growth that directly informed her coaching philosophy.

Her adventures extended beyond races. She immersed herself in wilderness exploration, finding in the mountains, forests, and oceans the same lessons she sought to pass on to her clients: patience, persistence, humility, and awe. For Sarah, the natural world was always the ultimate teacher.

Through these experiences, Sarah came to embody the belief that physical adventure mirrors life’s greater challenges. Just as a runner learns to keep moving through the night of an ultramarathon, a person facing life’s difficulties learns resilience by continuing through uncertainty. These metaphors became central to her coaching, giving clients not only the practical tools of training but also the mindset to approach life’s obstacles with courage.

Her athletic and exploratory background give Sarah an unparalleled level of experience. Clients trust her guidance not only because she held credentials and experience but because she has tested her methods in the harshest conditions—on trails, mountains, and in races, in addition to her life’s personal experiences - AKA THE GAME OF LIFE.

Recognition & Awards

Sarah’s impact as an athlete, coach, author and business leader has been recognized at local, regional, and national levels. Over the years, she has received numerous shout-outs that reflect her leadership, innovation, and dedication to her community.

She was twice named Top Personal Trainer in Western Canada in the PEOPLES CHOICE awards by Get Out There Magazine, a recognition that honored her ability to blend science, creativity, and inspiration into transformative coaching. She was nominated for Top 40 Under 40 on Vancouver Island in Canada, acknowledging her influence not only in the fitness industry but also as a young entrepreneur shaping her community.

But beyond formal recognition, Sarah’s deepest rewards have come from the success stories of her clients and community. Thousands of individuals have crossed finish lines, climbed mountains, healed from setbacks, and discovered confidence through her programs. The races she directed became local traditions, drawing hundreds of participants each year and raising awareness for environmental causes. These events created ripple effects that extended far beyond fitness, strengthening community ties and fostering a culture of health and connection.

Sarah’s story has also been shared in media outlets, on stages, and in classrooms, where she has spoken about endurance, transformation, and the integration of body and mind. She is as comfortable presenting to a room of athletes as she is guiding a beginner through their first meditation, bridging the gap between high performance and everyday wellness.

Her recognition is not only about what she has accomplished but also about what she represents: a model of resilience, innovation, and service that continues to inspire.

Turning Point & Reinvention

By 2021, after two decades of success with Equilibrium Lifestyle Management, Sarah faced a profound turning point. The global disruption of COVID-19, combined with a traumatic personal crisis created a space of upheaval and transformation. In-person coaching and large-scale events were no longer possible. The structures she had built so carefully were suddenly unsustainable.

Yet, true to her philosophy, Sarah saw in this disruption not only loss but opportunity. Just as she had taught her clients to adapt and persevere in the face of challenges, she began the process of reinventing her own work.

This period became a crucible for growth. Sarah stepped back from her business temporarily, focusing on healing, learning, and reimagining what her next chapter would look like. She immersed herself in further education, retraining in Clinical Hypnotherapy, Yoga, Meditation, and Breathwork. These disciplines deepened her ability to guide clients not only in the physical dimensions of health but in the mental, emotional, and spiritual as well.

Out of this time of reflection and renewal, Wild Seads Coaching was born. Unlike her previous business, which was primarily rooted in in-person services, Wild Seads was designed as a digital-first platform. This shift was not just practical but visionary. Sarah saw that the future of coaching lay in accessibility—making powerful tools available to people wherever they were, whenever they needed them.

Wild Seads Coaching expanded into the Wild Seads Academy for Advanced Human Performance (WSAAHP!), a digital campus offering on-demand courses, hypnosis and meditation bundles, structured training plans, and community-driven learning. The Academy combined Sarah’s lifelong expertise in kinesiology and coaching with her new skills in hypnotherapy and Eastern practices, creating a holistic and innovative approach unlike anything else in the field.

This reinvention demonstrated Sarah’s resilience and adaptability. Rather than resisting change, she leaned into it, using disruption as a springboard to evolve her mission. The lessons of endurance sport—adapt, persist, and keep moving—became the blueprint for her professional transformation.

Today, Wild Seads Coaching and WSAAHP! stand as a testament to Sarah’s ability to transform adversity into opportunity. Her work has not only continued but expanded, reaching wider audiences, incorporating cutting-edge technology, and preparing for an even more innovative future that includes app development, community hubs, and virtual reality integration.